Brian Coords | WordPress Developer and Writer

Brian Coords, Developer Advocate

Currently working as a Developer Advocate for WooCommerce, podcasting at 🧙‍♂️Webmasters.fm, and creating video on YouTube.

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Latest Posts

Blog

May 11, 2026

The Case for Content Modeling Without Code

Are custom post types coming to core? My thoughts on the reaction to the new experimental content modeling features in Gutenberg.
Newsletter

April 2, 2026

EmDash: First thoughts and takeaways for WordPress

Cloudflare launched its big WordPress competitor. What can WordPress learn from where Astro’s CMS is heading?
Blog

March 31, 2026

Why ‘Future Revisions’ Should be the Next Priority Feature for WordPress

Why WordPress is ready for future revision management, plus links from around the web.
Podcast Appearances

March 27, 2026

🔗 How AI and Cloud Tools Are Transforming WooCommerce Development and Testing on OpenChannels.fm

I sat down with Derek Hanson to talk about how Woo is using AI to improve our release process and take him through an example of how I build Woo extensions with Claude Code.
Video

March 13, 2026

New Video: PHP-only Blocks and AI Skills

WordPress 7.0 introduces PHP-only block registration—build custom blocks with zero build process. Combine it with AI agent skills and generate blocks through conversation with Claude Code.
Newsletter

March 2, 2026

Agent Skills are the markdown files I’ve been waiting for

Skills are the first AI productivity hack that I can actually understand and enjoy.
Newsletter

February 9, 2026

My WP/Woo Plugin Scaffolding in 2026

I’ve narrowed my last few plugin builds into my own personal ‘extension starter’ for my Woo and WordPress development.

Webmasters.fm ↗

Fostering Healthy Conversations around Contribution ft. Nik McLaughlin – Webmasters.FM

In this episode, Nik McLaughlin and I explore the complexities of community feedback, open source contribution, and the responsibilities of platform maintainers. We discuss how to foster trust, handle criticism, and improve collaboration within the WordPress ecosystem. Links Nik on Twitter Brian on Twitter WordPress 7.0 WordPress AI Connectors Need More Friction, Not Less by Marcus Burnette Nik's Original Thread Chapters 00:00 Introduction and Background 01:18 Community Feedback and Engagement 05:40 Understanding User Perspectives 08:29 The Value of Feedback 14:16 Navigating Negative Feedback 19:20 Open Source Responsibilities 24:02 The Dynamics of WordPress and User Expectations 27:46 AI Integration and Community Concerns 29:43 Community Conversations and Feedback Dynamics 35:14 Navigating Technical Bureaucracy in Open Source 41:13 The Time Investment in Open Source Contributions 44:42 Building Trust in Collaborative Environments 49:25 Transparency and Community Engagement in Development