Brian Coords
^{Developer Advocate}

Brian Coords speaks with Jonny Martin, founder of Built Mighty, a WooCommerce-focused development agency, about how AI is changing development and what agencies must do to stay valuable. Martin explains Built Mighty's AI-driven migration workflow, its Mighty Migrate service, why block themes can improve performance, and how smaller agencies can grow by specializing and delivering more value. Links Built Mighty Mighty Migrate Jonny Martin on LinkedIn Chapters 00:00 From Magento merchant to WooCommerce specialist 03:25 The 30-day challenge that made AI central to development 06:12 AI workflows: plan first or prototype first 08:21 Why AI-generated work still needs review and testing 10:32 Where agencies remain essential for high-stakes stores 13:05 Delivering more value as AI lowers build costs 16:15 How Mighty Migrate turns designs and stores into WordPress 20:33 Block themes, performance scores, and the practical stack 24:48 Choosing the right AI tools and simplifying WooCommerce 28:40 Advice for smaller agencies: specialize in repeatable work 32:32 More opportunity, stronger client relationships